EASTER: Education and Action for Sustainability through Tools, Events and Response options.
Education about Earth, the Environment, Ecosystems, etc.
Action: projects that Accelerate Action, responding to the urgency of the times
Sustainability: Solutions that Save this world for today and tomorrow
Tools to Teach and Tell: Training Tools based on solid Theory, Targeted at different audiences, that build knowledge and understanding (the head – knowing)
Events and Encounters that Energize, touch Emotions, create Enthusiasm and rouse biophilia (that inborn appreciation for all life forms), kindling joy, love, hope, and so motivate (the heart – feeling).
Response: Reduce our ecological and carbon footprint, Restore, Reforest and Revive degraded ecosystems, Respect all life on earth, Reach out to others (the hands – doing)
The word EASTER also means new life, resurrection, fertility, the rising sun, a new dawn.
The EASTERaction logo is a globe, part animal – represented by a beetle (1 in 4 animal species is a beetle), part plant – represented by the sunflower (a member of the most diverse plant family), part rising sun which sustains them both. A figure stands in their midst.
The figure is held up by the plant and the animal, so we humans are carried by nature: we are a part of it, our survival depends on it. As the figure embraces nature, so we are called to safe-guard and protect it. The figure’s arms are raised in joy and praise, they reach out for help, and reach out to others.